TheFirm

Hip Hop Duo

J. Cannon and Jus Coop are loyal to their North Carolina roots with varying but similar backgrounds. Their passion for music brought them together and formed their friendship, but their morals, ethics, and steadfast beliefs formed their brotherhood, which defines TheFirm.

In 2016, TheFirm got their start by hosting social and networking events. They then began to embark on a musical journey that was brought to a halt due to career changes. Three years later, with the right team and resources in place, they hit the ground running, ready to uplift, empower, and give the world an undeniable vibe. 

Music

Shows & Events

Previous events

audaCITY: Family Reunion Tour

audaCITY: Family Reunion Tour

Tax and Tea Lounge, 9620 University City Blvd A, Charlotte, NC

Join us as audaCITY as we make our way to Charlotte, NC for the highly anticipated four-city Family Reunion tour, coming to Charlotte, NC. Hosted by Frank Expression. Explore a curated selection of vendors from the audaCITY Marketplace and more.

Prepare to be captivated as we celebrate Charlotte's vibrant artistic community, featuring talents from The Firm, Destiny Stone, and Poetic Lee, with our headliner, Khairy Creek!

Tickets are selling fast, so secure yours today and ensure you don't miss this unforgettable evening!

General Admission: $30 - w/One complimentary drink ticket per person

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Lyrical Healing - Grand Opening

Lyrical Healing - Grand Opening

714 Montana Drive, Charlotte, NC

Join Jus Coop as he performs his debut single release and Co-Hosts this Grand Opening event.

This will be an evening of celebration, fun, and entertainment. We are pleased to announce the opening of our collaborative venue space. This night will feature the following:

  • Music
  • Live Performances
  • Art
  • Vendors
  • Karaoke
  • Food

And most of all Love in a celebratory form.

General Admission: $25 (+ 3.52 service fee)

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EODub South Presents: End of The Weak MC Challenge

EODub South Presents: End of The Weak MC Challenge

Starlight on 22nd St, 422 E 22nd St, Charlotte, NC

EODub is a global platform that provides authentic MCs with an opportunity to showcase their skills. TheFirm, serving as the resident hosts of EODub South, collaborates with the southern chapter's curator, Kyv'Ace, and DJ Bernie Burns.

$15 (+$2.85 fees)

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Direct 2 Exec DMV

Direct 2 Exec DMV

Takoma Park, MD

TheFirm will perform for an A&R at Roc Nation

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